LC E-Commerce vs. the Competition
Each competitor is shown one below the other, followed by the LC block. LC prices are drafts set 10% below the cheapest verified competitor price, rounded to .99.
Feature Comparison
| Perk / Feature | Amazon Prime[1] | Walmart+[2] | LC (Draft) |
|---|---|---|---|
| Price/mo | $14.99 | $12.95 | $10.99 |
| Price/yr | $139 | $98 | $87.99 |
| Fast free shipping on eligible items | ✓ | ✗ | ✗ |
| Prime Video | ✓ | ✗ | ✗ |
| Prime Music | ✓ | ✗ | ✗ |
| Prime Reading | ✓ | ✗ | ✗ |
| Prime Day deals | ✓ | ✗ | ✗ |
| Free delivery from stores on qualifying orders | ✗ | ✓ | ✗ |
| Free shipping, no order minimum | ✗ | ✓ | ✗ |
| Fuel savings at participating stations | ✗ | ✓ | ✗ |
| Paramount+ Essential included | ✗ | ✓ | ✗ |
| Member pricing across LC E-Commerce sellers (LC) | ✗ | ✗ | Planned |
| Reduced delivery fees (LC) | ✗ | ✗ | Planned |
| One account with the rest of the LC network (LC) | ✗ | ✗ | Planned |
| Perk count | 5 | 4 | 0 live + 3 planned |
✓ = listed on the cited source; ✗ = not listed on the cited source (not a claim the competitor lacks it). LC "Planned" items are not promised and are subject to launch.
Amazon Prime[1]
Monthly: $14.99
Yearly: $139
Status: Verified
Perks:
- Fast free shipping on eligible items
- Prime Video
- Prime Music
- Prime Reading
- Prime Day deals
Walmart+[2]
Monthly: $12.95
Yearly: $98
Status: Verified
Perks:
- Free delivery from stores on qualifying orders
- Free shipping, no order minimum
- Fuel savings at participating stations
- Paramount+ Essential included
Life Coordination (Draft)
Monthly: $10.99
Yearly: $87.99
The math: Cheapest verified: Walmart+ $12.95/mo and $98/yr. $12.95 × 0.9 = $11.66 → $10.99. $98 × 0.9 = $88.20 → $87.99.
Perks (Planned, not promised):
- Member pricing across LC E-Commerce sellers — Planned
- Reduced delivery fees — Planned
- One account with the rest of the LC network — Planned
LC perks are subject to launch. Nothing listed here is promised or guaranteed.
Sources
- https://www.amazon.com/gp/help/customer/display.html?nodeId=G34EUPKVMYFW8N2U
- https://www.walmart.com/plus
Prices from LC's competitor research (around Oct 6, 2026, US). Perk lists are summaries of the vendors' public pages and should be checked again before publishing.